The Rise and Fall of Vine
The Rise and Fall of Vine
Vine came out in 2013 and was a weird smash hit in the eyes of corporate America. No one would have guessed that an app that only allowed people to records six-second videos with their back camera would be popular in any way other than a rip-off of Instagram. Just allow for a quick snapshot of a person's life. But it was found that the constricted time of the videos allowed for a lot more creativity from the users.
Vine took off soon after, as more users began to join the app. The fast-paced filming process allowed for quick humor and one-liners that could cement themselves in pop culture. By 2015 the app had almost 200 million active users. It appealed to young people and young people appeal to advertisers. The app was great for corporations to advertise as they were able to reach young people through the popular users on the app.
But then it became stagnant, a lot of the users that were on it had started to go to other platforms, like Instagram. With the amount of change that other apps were experiencing, there was no way for Vine to keep up. Instagram added videos and Snapchat added a group tab that allowed people to share with everyone. Vine just couldn't keep up, and they weren't able to bring in more people to the app.
Now the people that had helped make the app so popular were starting to leave to greener pastures. Newer features to well-known platforms meant that they could be doing the same thing as Vine with a little more leeway. There was no longer a pull to have them join Vine.
For the most part, the app was positive on the social mediascape. The people that they had on the app used the short time frame of filming to make quick, witty comedy that was easy to have seep into the pop culture. Now it did do some bad as well, it made some awful people famous to children. I can't help but wonder if the world would be a better place if people like David Dobrik and Logan Paul weren't famous. But its hard to look back on something that I grew up loving, with anything other than the rose colored glasses.
Vine will live on in youtube compilations, but the app itself has been gone for a couple years now. Even though it is gone, it has had an effect on all of the other social media platforms that it came in contact with.
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